_Sales Administrator
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AV Rental Sales Executive
Sales Administrator
RCF UK is looking for a commercially driven live sound professional to represent one of the world’s most respected names in professional audio.
If you combine technical credibility, strong B2B sales experience, and a passion for premium sound, this is an opportunity to make a real impact across the UK touring, production, and AV markets.
What You’ll Bring
- Professional live sound knowledge and the confidence to engage with experienced industry users.
- A proven track record in B2B technical sales.
- Confidence using acoustic prediction software, CRM tools, and insight-led sales processes.
- The flexibility to travel across the UK for customers, demos, events, and site visits.
WhatYou’llDo
- Grow relationships with rental companies, production professionals, FOH engineers, and key industry users.
- Advise on system design, network protocols, rigging, and professional audio solutions.
- Take opportunities from product demo to final negotiation.
- Deliver product training and technical support, working closely with our Italian office.
- Represent RCF at trade shows, customer events, and key industry touchpoints.
Competitive package, open-ended commission, vehicle, and the chance to help grow a premium global audio brand in the UK.
The Audio Visual (AV) Rental Sales Executive is responsible for generating and converting sales opportunities for the company's AV equipment and event technology rental services. The role will focus on building relationships with new and existing customers, understanding their event requirements and providing suitable AV rental solutions.
Working closely with the technical, warehouse, operations and delivery teams, the successful candidate will help ensure equipment is correctly specified, quoted and handed over for successful delivery. This is a hands-on sales role suited to someone who is commercially driven, customer-focused and interested in developing their career within the AV rental and events industry.
Key Responsibilities
Sales & Business Development
- Generate new business opportunities for AV equipment rental and event technology services.
- Respond to incoming sales enquiries and proactively identify new sales opportunities.
- Generate leads through outbound sales activity, networking, referrals, venue relationships and industry events.
- Research prospective customers and identify opportunities for repeat and ongoing rental business.
- Build and maintain an active pipeline of prospective customers and sales opportunities.
- Follow up enquiries and quotations promptly to maximise conversion.
Customer & Account Management
- Build positive and professional relationships with new and existing customers.
- Understand customer requirements, event details, venue arrangements, equipment needs and budgets.
- Act as a key point of contact for customers throughout the sales and rental process.
- Maintain regular contact with customers and identify opportunities for repeat bookings.
- Provide a high standard of customer service and respond promptly to queries.
- Develop existing accounts through upselling and cross-selling additional AV equipment and services.
AV Rental Solutions & Quotations
- Understand customer requirements and recommend suitable AV rental equipment and solutions.
- Prepare accurate quotations for equipment hire, services, delivery, installation and associated requirements.
- Work with technical colleagues where specialist advice or equipment specification is required.
- Explain proposed AV solutions and rental packages clearly to customers.
- Follow up quotations and negotiate within agreed commercial parameters.
- Ensure quotations accurately reflect the customer's requirements and agreed scope.
Rental & Project Coordination
- Work closely with the warehouse, technical, operations and delivery teams to support successful equipment rentals.
- Ensure accurate handover of confirmed bookings, including equipment requirements, timings, venue information and customer expectations.
- Support site visits and pre-event meetings where required.
- Help resolve customer queries or changes to rental requirements before and during the delivery process.
- Maintain accurate records of bookings, customer information and sales activity within the CRM and relevant systems.
Market & Product Knowledge
- Develop a strong working knowledge of the company's AV rental equipment, services and solutions.
- Keep up to date with AV equipment, event technology and industry trends.
- Understand how different AV solutions can support corporate events, conferences, meetings and other events.
- Identify opportunities to introduce new equipment, services or solutions to customers.
Key Performance Indicators (KPIs)
- Achievement of agreed monthly and annual sales targets.
- Revenue generated from AV equipment rentals and associated services.
Essential Skills & Experience
- Previous experience in a sales, business development, account management or customer-facing role.
- Experience within AV rental, events, equipment hire, technology or a related environment is desirable.
- Experience of working to sales targets or commercial objectives.
- Experience preparing quotations or proposals is desirable.
- A genuine interest in AV, events and technology and a willingness to develop technical knowledge.
Technical Knowledge
An understanding of, or willingness to develop knowledge of:
- Audio equipment and sound systems.
- Displays, LED screens and projection systems.
- Video conferencing and presentation equipment.
- Lighting and associated event technology.
- Live event production equipment.
- Hybrid event and streaming solutions.
- Digital signage and event technology platforms.
Skills
- Excellent communication and interpersonal skills.
- Confident and professional customer-facing manner.
- Strong sales and relationship-building skills.
- Commercial awareness and a willingness to achieve targets.
- Good organisation and time management skills.
- Ability to manage multiple enquiries, quotations and bookings.
- Strong attention to detail, particularly when specifying equipment and preparing quotations.
- Good written and verbal communication skills.
- Confident using Microsoft Office 365 and CRM systems, or willing to learn.
- Ability to work independently while contributing positively to the wider team.
Qualifications
- GCSEs (or equivalent) in English and Mathematics.
- Full UK Driving Licence.
Desirable
- Previous AV, events, equipment rental, sales, business or technology-related qualification.
- AVIXA CTS qualification or relevant AV certification.
Personal Attributes
- Self-motivated and commercially driven.
- Friendly, professional and customer-focused.
- Confident communicator and relationship builder.
- Passionate about AV, events and technology.
- Positive, proactive and willing to learn.
- Resilient and comfortable working towards sales targets.
- Well organised with strong attention to detail.
- Able to work under pressure and meet deadlines.
Benefits
- Competitive salary of £30,000 - £35,000 depending on experience.
- Commission and bonus scheme.
- Company laptop and mobile phone.
- Mileage reimbursement for travel.
- Company Pension scheme (after 3 months).
- 24/7 GP.
- Employee Assistance Programme.
- Health Cash Plan.
- 25 Days Holiday plus Birthday Off.
- Flexible working arrangements (where applicable).
Company: Bespoke Staging NI
Location: Conlig, Bangor
Employment type: Full-time/Part-time
Reports to: Company Director / Sales Manager
About Bespoke Staging NI
Bespoke Staging NI provides professional staging solutions tailored to each client and event. We pride ourselves on delivering a responsive, reliable service—from the initial enquiry and site visit through to installation and completion.
We are looking for an organised, personable and proactive Sales Administrator to manage incoming enquiries and support the smooth coordination of our sales and scheduling process.
The Role
The Sales Administrator will often be the first point of contact for prospective and existing customers. You will respond to enquiries, gather the information needed to understand each project, schedule site visits and ensure opportunities are followed up promptly.
This role would suit someone who communicates confidently, keeps excellent records and enjoys bringing order to a busy, fast-moving environment.
Key Responsibilities
- Handle inbound enquiries received by telephone, email, website and social media.
- Respond to customers promptly and professionally.
- Gather project details, including the event or installation date, venue, dimensions, access requirements and requested staging solution.
- Qualify enquiries and identify promising sales opportunities.
- Schedule on-site visits, consultations and surveys for the relevant team members.
- Coordinate diaries and confirm appointments with customers.
- Prepare and send quotations using information supplied by the sales and operations teams.
- Follow up on outstanding quotations and maintain regular contact with prospective customers.
- Update customers throughout the enquiry, quotation and booking process.
- Maintain accurate customer, enquiry and project records.
- Track each opportunity from initial contact through to confirmation or closure.
- Liaise with the installation and operations teams to check availability and support scheduling.
- Ensure confirmed bookings are handed over with complete and accurate information.
- Process customer documentation, purchase orders and booking confirmations.
- Assist with invoices, deposits and payment follow-ups where required.
- Keep email inboxes, calendars and administrative systems organised.
- Produce basic reports on enquiries, quotations, bookings and conversion rates.
- Identify opportunities for repeat business and additional services.
- Provide general administrative support to the wider team when needed.
Skills and ExperienceEssential
- Previous experience in sales administration, customer service, office administration or a similar role.
- Strong written and verbal communication skills.
- A friendly, confident and professional telephone manner.
- Excellent organisation and attention to detail.
- Ability to manage several enquiries, deadlines and appointments at once.
- Confidence using email, calendars, spreadsheets and standard office software.
- A proactive approach to following up enquiries and completing tasks.
- Ability to work independently and as part of a small team.
- A dependable and customer-focused attitude.
Desirable
- Experience working in events, staging, construction, hire services or a related industry.
- Experience preparing quotations or supporting a sales pipeline.
- Familiarity with customer relationship management or job-management software.
- Experience coordinating site visits, installations or field-based teams.
- A full UK driving licence.
The Ideal Candidate
You will be approachable, calm under pressure and naturally organised. You will understand that a quick, helpful response can make the difference between winning and losing a booking. You will take ownership of enquiries, follow through on commitments and make sure that both customers and colleagues have the information they need.
What We Offer
- A varied role within a growing local business.
- The opportunity to become a central part of the customer and sales journey.
- Support and training on our services, systems and processes.
- A friendly, practical and collaborative working environment.
- Salary and benefits commensurate with experience.